Breitling: a new rainbow to honour frontline heroes
3 mins read
Breitling introduced The Superocean Heritage’57 Limited Edition during the brand’s first-ever Summit Webcast in April this year. The overwhelmingly positive feedback of the audience led Breitling to launch a second edition; this time with a blue dial, limited to 1000 pieces. Part of the proceeds are being donated to charities supporting the frontline healthcare workers several countries. In addition, Breitling is donating an additional CHF 1000 to these charities for each of the first 100 watches sold online. In total, Breitling will donate CHF 500,000.
Furthermore, Breitling has announced that one of the Superocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz; an organisation known for its auctions of unique gifts and experiences in support of worthy causes, in June. The winning bidder will be given the opportunity to have a digital live chat with Kelly Slater, who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time. The proceeds from the Charitybuzz auction will benefit Direct Relief, a US-based charity.
Supporting healthcare workers
Breitling has chosen to support the following charities, active in the global struggle against the COVID-19 pandemic:
In France, the donation will go to Fondation de France, a charity that helps healthcare workers finance research projects and supports local social frontline workers and charities that work with the most vulnerable.
In Italy, support will be given to the Humanitas hospital group, which takes care of people who have been affected by the pandemic. Humanitas in Milan, the first Italian hospital to be quality-certified as an Academic Hospital by the Joint Commission International, has been on the front lines in the urgent mission to find a cure for COVID-19.
In Japan, a donation will be made to the National Center for Global Health and Medicine (NCGM), a national research and development agency that provides medical treatment and researches various infectious diseases, including COVID-19. The NCGM has already started the research and development of possible medical solutions.
In Spain, a share of the proceeds from the sale of the Superocean Heritage ’57 will be donated to the Ministry of Health. Donations will be used to cover the most pressing demands in the health sector, with a focus on financing masks and other protective clothing and materials for frontline healthcare workers, along with essential testing.
In the UK, the support will go to NHS Charities Together, whose charities support frontline NHS staff and COVID-19 patients.
In the USA, Breitling will make a donation to Direct Relief, a humanitarian aid organisation that aims to improve the health and lives of people affected by poverty or emergencies.
The Superocean Heritage ’57 Limited Edition II
The Superocean Heritage ’57 Limited Edition II is all about colour. This model has a 42-millimeter stainless-steel case and bidirectional rotating bezel with an ultra-hard blue ceramic bezel ring and a blue dial. Among its most striking features are the colour highlights marking the hours at 12, 3, 6, and 9 o’clock on the dial. The hour markers and the hour and minute hands are coated with Super-LumiNova® in a rainbow graduation of yellow, green, blue, indigo, violet, red, and orange.
Finally, the timepiece is limited to 1000 exemplars. The caseback is engraved with the words “ONE OF 1000”.
Caliber: Breitling Caliber 10 Diameter: 25.6 mm Depth: 3.6 mm Winder: self-winding mechanical, bidirectional with ball bearing Power reserve: approx. 42 hours Display: hour, minute, second Casematerial: stainless steel Diameter: 42mm Height: 9.99 mm Water resistance: up to 10 bar (100 meters) Glass: sapphire, convex, double anti-reflective Caseback: solid, screwed Crown: non-screw-locked, two gaskets Bezel: stainless steel with blue ceramic ring, bidirectional