Burberry announced that it would be dedicating its resources to support those impacted by COVID-19 and prevent further infection. The measures include delivery of surgical and non-surgical masks; and production of gowns for use by medical staff and patients. The brand will deliver over 100,000 surgical masks to the UK National Health Service, for use by medical staff.
In addition, Burberry is retooling their trench coat factory in Castleford, Yorkshire, to make non-surgical gowns and masks for patients. Production and distribution will be subject to approval from the Medicines and Healthcare Products Regulatory Agency (MHRA).
Aside from the product deliveries, Burberry is funding research into a single-dose vaccine developed by the University of Oxford that is on course to begin human trials next month. The University has one of the world’s best track records in emergency vaccine development, with past success in fighting Ebola and MERS.
Several charities, including FareShare and The Felix Project, have been added to the funding programme. With pressures on food supplies, the charities are expanding efforts to help those in need. This includes setting up community produce hubs, delivering food to young people who rely on free school meals and increasing pre-packed food parcels to help food banks cope with demand and maintain social distancing policies.
“The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat COVID-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time,” said Marco Gobbetti, the CEO of Burberry. “COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”