Joining many other big fashion players, Pascale Lepoivre (the CEO) and Jonathan Anderson (Art Director) announced the measures from Loewe to help Spain fight the pandemic. The label has announced that to ensure a better future for the children and the vulnerable, Loewe will be donating 40€ to educational projects for every product sold from the Paula’s Ibiza collection sold between May and August 2020 in Loewe stores and on loewe.com, starting with an initial donation of 500,000€.
To achieve this Loewe is collaborating with Plataforma de Infancia – a Spanish alliance of social organisations that work to protect children and adolescents’ rights. Its aim is to launch a series of education programmes this summer in Spain.
In addition, Loewe said it would be donating 100,000 surgical masks to the Spanish Red Cross. The label’s production site in Getafe has also begun, on voluntary basis, the production of non-surgical, protective masks in the fight against pandemic.