HourUniverse: the MCH Group launches a Baselworld successor
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The MCH Group launches a new hybrid platform for the watch, jewellery and gemstone industries HourUniverse to embrace the community approach.
Following the end of Baselworld in May this year, The MCH Group has engaged in intensive and constructive discussions with exhibitors, visitors and representatives of the watch and jewellery community. The focus was on evaluating the needs and opportunities for a new format, a new platform that unites the community. Based on the feedback and current challenges facing the industry, the Group has created a new platform concept – HourUniverse.
HourUniverse, according to the MCH Group, is a B2B2C meeting point that places the customers of the brands and exhibitors at the heart of its focus, reversing the order of the past. The entire platform is conceived and designed around them. This applies to all players of the distribution chain, traditional and online retailers, including those of the CPO (certified Pre-Owned). The platform is set to build an extended ecosystem with watches, jewellery and gemstones brands, developers of new distribution solutions, marketing and points of sale, as well as other players of the industry. The format is also dedicated to contemporary topics such as smart/connected products, sustainability and circular business models; and enables a continuous exchange with end consumers.
A 365 platform, with an annual event in Basel
This is a hybrid platform with a year-round, modern digital offer for the watch and jewellery community, which also maintains a lively exchange independent of physical encounters.
A contemporary, inclusive live event in Basel is the physical meeting place for the community, with the aim of facilitating efficient networking and providing an all-round successful experience based on the requirements of exhibitors and visitors. In addition to this customer-focused approach, a new hospitality concept based on fair prices and supported by the local hotel industry will be an integral part of HourUniverse.
The first event will be held in April 2021, in Basel, Switzerland. The exact date of the show will be aligned with Watches & Wonders in Geneva.