Louise Trotter for Lacoste

Lacoste gains Louise Trotter as Creative Director

The French sportswear brand, Lacoste, has announced today the arrival of Louise Trotter as Creative Director.

The designer is known for her talent to define precise silhouettes both elegant and relaxed. Prior to this endeavour, she’d spent a little under a decade at Joseph and seems to be delighted with her new employment.

“I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.” – says Louise Trotter.

The very first female to lead the creative direction of the brand, the British designer will present her first collection during the next fashion week in Paris.

“We are very happy to welcome Louise.” – said Thierry Guibert, the President of the Lacoste Group, “Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections.”