In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground.
As a result, this collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matches the number of animals known to remain in the wild.
This year, the crocodile keeps on fighting for the survival of wildlife with 10 brand new threatened species, and will continue to help raise awareness of this alarming issue.
On May 22nd, for the International Day for Biological Diversity, the below stores will be fully dedicated to the cause and put the spotlight on one specific species in an eventful way.
Paris – Champs Elysées – The Iberian Lynx – 589 specimens left
London – Covent Garden – The Yemeni Mouse-Tailed Bat – 150 specimens left
Los Angeles – Rodeo Drive – The Opal Goodeid – 150 specimens left
Tokyo – Shibuya – The Northern Hairy-Nosed Wombat – 115 specimens left
Miami – Lincoln Road – The Mountain Chicken – 132 specimens left
Berlin – Kudamm – The Addax – 90 specimens left
Shanghai – Shanghai Kerry – The Cebu Damselfly – 50 specimens left
New York – Broadway – The North Atlantic Right Whale – 444 specimens left
Seoul – Garosugil – The Moheli Scops Owl – 400 specimens left
On Lacoste.com – The Hawaiian Monk Seal – 1 400 specimens left
3,520 polo shirts for 3,520 specimens.
All profits from this day from the nine stores and from Lacoste.com will help IUCN’s efforts to conserve threatened wildlife.
To reach desired visibility, Lacoste collaborated with JCDecaux One World, Metrobus and Branded Cities. The artist Rone supported the project with his music “Bye Bye Macadam” on the brand’s digital assets.