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LFW: London Fashion Week to launch with digital platform

British Fashion Council (BFC) announced that for the next year all London Fashion Weeks will merge womenswear and menswear into one platform. The goal is to allow designers greater flexibility. For this June, London Fashion Week will be as a digital-only platform in light of the current environment. It will run from 12th June 2020 through the time period of former London Fashion Week Men’s. The digital platform will relaunch to be for both trade and consumer audiences.

“It is essential to look at the future and the opportunity to change, collaborate and innovate.” Caroline Rush CBE, BFC Chief Executive commented, “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish.”

London Fashion Week June 2020 platform will host exclusive multimedia content from designers, creatives, artists and brand partners. It will enable collaboration and bring together fashion, culture and technology. 

Finally, the new digital experience will be open to a global public and trade audience. It will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms.