TAG Heuer x Fragment Design Heuer 02 | © TAG Heuer
© TAG Heuer

TAG Heuer x Fragment Design Heuer 02: a heart-racing collaboration

TAG Heuer has revealed its second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, with a one-of-a-kind design equipped with a manufacture movement, the Calibre Heuer 02. This latest collaboration has resulted in a bold yet minimalistic limited-edition novelty with high-end finishes, a ceramic bezel and a fiery red sapphire case back. The TAG Heuer x Fragment Design Heuer 02 chronograph is a collector’s piece limited to only 500 units which sports a daring red sapphire case back and is fitted with the Heuer 02 movement. The latter boasts a power reserve of 80 hours.

Hiroshi Fujiwara

Hiroshi Fujiwara is the founder of Fragment Design, a multidisciplinary label created in 2003. He has since collaborated with some of the biggest and most renowned names in fashion, design and art. Fujiwara is celebrated in Japan and around the world for his unique take on hip-hop streetwear.

TAG Heuer x Fragment Design Heuer 02

Hiroshi Fujiwara further commented: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.


Firstly, Fujiwara stripped the watch’s architecture down to its bare essentials, emphasising the iconic tachymeter scale on the bezel and clearing the dial of all embellishment. The black opaline dial has two black embossed sub-counters at 3 and 9 o’clock. The black contrasts with white lettering and logos – including “FRAGMENT” between 4 and 5 o’clock – and a simple date window at 6 o’clock. The only counterpoints to the high-contrast composition are the red indexes and the red lacquered central hand, which give the dial an extra pop. The result is a bold 44 mm timepiece that is easy to read at top speeds. 

On the case-back, the two-counter architecture of the in-house Heuer 02 movement is partially obscured and made more eye-catching thanks to a circular red sapphire crystal window. The automatic column-wheel chronograph movement is a centrepiece; exceptionally precise and carrying an 80-hour power reserve. The red sapphire case back features the logo of Fragment Design, and each piece is engraved with a unique limited-edition number from 1 to 500.

The Fujiwara design also includes a new feature: a five-row steel bracelet with a butterfly folding clasp. It is finely polished and brushed.

The watch will be available to pre-order from www.tagheuer.com and in select TAG Heuer boutiques before going on sale on July 27th, 2020.

Technical specifications

Movement:Calibre Heuer 02 Automatic
Dial: Black opaline dial
Two counters:
– 3 o’clock: black embossed minute chronograph counter
– 9 o’clock: black embossed hour chronograph counter
Red printed indexes
Rhodium-plated hour and minute hands with white Super-LumiNovaÆ
Red lacquered central hand
White TAG HEUER printed logo
Date window at 6 o’clock
Case: Diameter of 44 mm
Polished, fine-brushed steel case
Ceramic black polished tachymeter
Fixed bezel
Flat sapphire crystal with double anti-reflective treatment
Steel screw-down crown at 3 o’clock
Red sapphire screw-down case-back with special engraving
Water-resistant to 100 m (10 bar)
Strap: Polished, fine-brushed, five-row steel bracelet
Steel butterfly folding clasp with safety push buttons
Limited: 500 pieces

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