Watches & Wonders online platform goes live on 25 April 2020
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The worldwide spread of the COVID-19 pandemic has led to many event cancellations across the world. Watches & Wonders Geneva (ex-SIHH) fell victim to these changes, leading the organisers to develop an alternative approach suitable for the current circumstances.
Consequently, On April 25 at 12:00h, a new digital platform will launch on watchesandwonders.com. The space will allow collectors of watchmaking, retailers and journalists to discover the novelties of the year and connect with the 30 participating houses. Designed by the Fondation de la Haute Horlogerie (FHH), Watches & Wonders online platform will offer a unique educational experience.
For the opening of the platform on April 25, the FHH is planning a series of launches produced through 10-minute streaming videos, where brand managers will unveil their new products. They will then be permanently accessible on the site. The FHH plans to continue to update the platform with content throughout the year.