It seems like yesterday that Apple launched its Watch and completely transformed the way we see and interact with a connected watch. That was back in 2014. Today, the biggest names in the watch industry have come out with their own version of a connected watch. From Frederique Constant to Tissot, everybody aims to outdo one another with various models and features.
Joining the 2020 party is Hublot with its latest offering Big Bang E. Indeed, this is not the first connected watch to come out from Hublot; however, this year it is the new incarnation of the brand’s Art of Fusion ethos. This watch is the result of a fusion between tradition and innovation, cutting edge materials and the latest digital technology.
“Electronic watches were created in Switzerland using quartz in the 1970s. Fifty years later, we are continuing in the same innovative vein by producing a second smart watch which boasts an extremely high level of technological sophistication, whilst embodying all the aesthetic values, technical features and excellence that have ensured the reputation of our Big Bang collection. Ever more faithful to our “Art of Fusion” motto, we wanted the to unite Hublot’s highly advanced technical materials with the very latest innovations from today’s digital world,” said Ricardo Guadalupe, CEO of Hublot.
Big Bang E’s case is cut from materials such as black ceramic or titanium in a “sandwich” construction – an innovative style invented by Hublot in 2005. It comprises 42 components, 27 of which are for the K Module alone; the latter is the “cage” that houses the digital heart of the watch. The watch features the scratchproof sapphire crystal, a rubber strap with deployant buckle invented by Hublot in 1980 for the Classic model, and the patented One Click system for easy interchangeability.
It is available in a 42 mm case, made from a choice of titanium or ceramic. The hour numerals are metallised underneath the scratchproof sapphire crystal, which is covered with an AMOLED high definition touchscreen. Similar to the mechanical version of the Big Bang, its rotary crown with integrated pusher activates the controls for its electronic module.
The features exclusive to traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, have been added. These functionalities have been revisited and enhanced to take advantage of the possibilities offered by the digital world. Despite this built-in technology, Hublot guarantees the watch is water-resistant to a depth of 30 meters.
Powered by Wear OS by Google™, Big Bang E enables customisation to the smartwatch experience. The wearer can access apps on Google Play, get answers on the go with Google Assistant and make fast simple payments with Google Pay. For a more personal experience, easily swipe to helpful information and stay up to date with notifications and messages. In addition, there will be dials designed by Hublot ambassadors and Friends of the Brand.
Finally, Big Bang E will be produced in two different editions: one in titanium and one in black ceramic. Big Bang E will be sold online on Hublot’s website, as well as on the Wechat network in China. It will then be available to purchase in boutiques and the traditional network.