From the moment I met Pierpaolo Piccioli at a dinner in the company of other editors at Caviar Kaspia in Paris, I knew this man loved life, fashion and people. Obviously, I was already a huge fan of his work by then. So it is no surprise that Valentino and Pierpaolo imagined a special project based on empathy. #ValentinoEmpathy is conceived as the result of the experience of all living in a new world during the period of social distancing. A celebration of society as it is, with no place, boundaries or categories. In other words, the new Women’s and Men’s Fall/Winter 2020-21 Valentino advertising campaign is a result of the extraordinary experience all of us have been living through and Pierpaolo’s perception of it.
The exclusive cast of the Valentino Empathy Campaign includes: Adut Akech, Anwar Hadid, Christy Turlington, Ellery Walker Harper, Ghali, Gwyneth Paltrow, James Turlington, Janet Mock, Laetitia Casta, Laura Dern, Leon Dame, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell, Rafferty Law, Rossy de Palma, Rula Jebreal, Shu Qi, Tali Lennox, Tang Yan and Vittoria Ceretti.
The campaign will be shot in the places where the artists are living with their beloved ones. All cast will be wearing a look from the Valentino Fall/Winter 2020-21 collection. The outcome will be a collection of portraits, which will be taken by somebody with whom they are sharing this difficult moment.
Furthermore, all of the cast are donating their time for free, while €1 million will go in favour of the Italian Lazzaro Spallanzani Hospital in Rome. The Maison will be working with the hospital for the medium and long term projects, for the different phases of the pandemic.
Mayhoola and Valentino have already donated €2 million to the Italian Sacco Hospital and to the Protezione Civile, €1 million to the French charity La Fondation Hôpitaux de Paris – Hôpitaux de France (FHP-HF), and €1 million to the Spanish field hospital within the Madrid exhibition centre. The donation to the Lazzaro Spallanzani Hospital will go in support of the upcoming phases of the pandemic.