Geneva Watch Days
© Geneva Watch Days

Geneva Watch Days: 17 Maisons confirmed for 2020 edition

The event will take place from August 26th to August 29th with the full support of the State and City of Geneva. With Baselworld and Watches & Wonders both having to cancel physical events, Geneva Watch Days will be the only multi-brand gathering in 2020.

Geneva Watch Days will be held from August 26th to August 29th in associated Boutiques and Hotels located in downtown Geneva. This event will bring together a total of 17 brands with very different profiles within a unique format.

While each of the brands will present their new products to the press and clients by appointment only, this initiative will also enable the Geneva public to discover and learn about the new models. The novelties will be presented by the officially participating Maisons in a tent set up in the city centre, on the Rotonde du Mont-Blanc at no. 10 Quai du Mont-Blanc. The tent will also house a welcome desk: hostesses will direct visitors – both press and clients – towards the official Geneva Watch Days brands they wish to visit.

In addition to the respective exhibitions during daytime, Geneva Watch Days will also celebrate this four-day event with a cocktail, dinner and a festive party. These will be held exclusively for clients and media guests of the officially associated brands, in strict compliance with the recommended sanitary measures.

Protective masks and hand sanitiser will be available to everyone attending. While social distancing measures will be strictly respected.

This initiative was launched by a pool of luxury brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk. The Maisons will be presenting numerous new models to retailers and the media. Eight additional Maisons have officially associated themselves with the event.

Alongside the interest aroused by this happening among the watchmaking community, it is of fundamental importance to the Canton and City of Geneva, which have been severely affected by the COVID-19 crisis. Overnight stays had plummeted, cafés and restaurants had taken a major hit and the local economy is still in recovery. Above and beyond their initial purely watchmaking vocation, Geneva Watch Days are also intended to bring a breath of fresh air to the local economy as a whole and to a city whose watchmaking industry is one of the brightest jewels in its crown.