Following the cancellations of this year’s Baselworld and Watches & Wonders going online, Geneva Watch Days aims to be the only significant gathering for the Swiss watches community in 2020. The committee of the Geneva Watch Days has postponed the event due to the Covid-19 pandemic.
The initiative was launched by several major luxury brands including Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F. It should now take place August 26th to 29th in Geneva Hotels and boutiques as per initial project.
See now, buy now, resell now
Organised as a decentralised and self-managed multi-brand watch event, the Geneva Watch Days project has been unveiled earlier by Jean-Christophe Babin, the CEO of Bvlgari. The objective is to introduce to retailers and media on a “see now, buy now, resell now” base key watchmaking novelties from a broad choice of brands. This will allow retailers to regain momentum during the last, strong consumer demand months of the year.
Furthermore, beside the founding brands the Geneva Watch Days expects 15 to 20 additional brands to join. The organisers are currently in discussions with several to make the event a full-fledged watchmaking fair.
The four days program will include appointments, retailers and media multi-brand dinners, as well as exhibitions under discussion. A digital platform is currently under development and will enable retailers and media guests to find all operational information.