Moncler expands into fragrances to diversify the brand
1 min read
As the world is starting to slowly come out of the COVID-19 pandemic, Moncler and Interparfums have signed an exclusive and worldwide license agreement for fragrances. The said partnership will last until 31 December 2026, with a potential 5-year extension.
As per the agreement, Interparfums will create and produce perfumes and fragrance-related products and will distribute them to the brand. The products will be available at monobrand stores as well as select department stores, specialty stores and duty-free shops.
Remo Ruffini, Chairman and CEO of Moncler, said: “Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrancethat is perfectly aligned with Moncler’s DNA and unique identity.”
Philippe Benacin, Chairman and CEO of Interparfums, further added: “This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. ”
The launch of the first fragrance line is expected within the first quarter of 2022.