An exciting series of short films from Gemfields will lift the lid on the mysterious world of coloured gemstones, making them accessible to everyone.
Set to premiere one-by-one on Gemfields’ website and YouTube channel between now and July – with shorter teasers to appear on social media – these four design-led videos were produced in conjunction with Lambda Films, who have used CGI tableaus in 3D and liquid art – pouring a mixture of paint and oil for a stunningly natural visual – as well as expert macro videography to depict the mineral formation process, which is invisible to the human eye.
Each film is between one and two minutes long and will delve into a specific topic – responsible sourcing, emeralds, the buying process and rubies – with the aim of both educating and entertaining viewers from all corners of the globe.
Given Gemfields’ own industry-leading role in responsible sourcing, the company is ideally positioned to lead this project and thrilled to be able to share their knowledge from mining emeralds in Zambia and rubies in Mozambique.
Finally, Gemfields supports life-changing initiatives for the communities around their mines in three key spheres all brought to life in tableau form: Education – building schools and providing scholarships; Livelihoods – creating farming associations- two of them run by women; and Health – providing mobile and static health clinics.