Men’s Paris Fashion Week goes online for Spring/Summer 2021 collections
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Following the previous announcement in April, the Fédération de la Haute Couture et de la Mode is organising a Paris Fashion Week online event. Dedicated to the presentation of Menswear Spring/Summer 2021 collections, it will take place from July 9th to July 13th 2020.
Similar to the earlier announcement from London Fashion Week, this event will be structured around a dedicated online platform. The principle of the official calendar is maintained.
Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialised section of the platform. All of this will be widely shared on the main international media networks.
SPHERE – Paris Fashion Week Showroom dedicated to emerging brands will take the form of a virtual showroom.
FHCM states that this event, intended for professionals, will be made available to a wide audience. It will also allow to showcase Paris and the creativity of the Houses listed on the calendar of the Paris Fashion Week in all its unity and diversity.