Coronavirus: LVMH continues its support battling COVID-19
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As the COVID-19 crisis continues in numerous regions around the world, LVMH Maisons have been actively supporting their host communities. The Group has deployed an array of resources and efforts to help fight the COVID-19 pandemic, and intends to remain mobilised for as long as necessary.
Several LVMH Maisons took part in a charity auction from April 21-27 initiated by fashion journalist Laurence Benaïm. Proceeds from the auction have been donated to “SOS EPHAD” – an initiative launched by the Fondation Recherche Alzheimer to help nursing homes. Hosted by the Tajan auction house, the online sale included such sumptuous items as a chair made by Hedi Slimane for Celine, a completely customisable RIMOWA suitcase, and magnums of Château d’Yquem. Unique experiences were also auctioned, including a tour of Louis Vuitton workshops in Asnières.
In addition, Loewe is donating a portion of sales from its new Paula’s Ibiza collection to Plataforma de Infancia – an alliance of Spanish social organisations that protect the rights of children and adolescents. The funds raised will go towards educational programs for disadvantaged young people.
Finally, Pink Shirtmaker is reaching out to local communities with a solidarity initiative to support small businesses, which have suffered terribly from COVID-19. Started by Pink staff, the Fabric Of Communities movement is engaging to encourage donations to these businesses. Virtually all Pink employees have participated, joined by 60 influencers and friends of the brand in making contributions to local businesses. Pink Shirtmaker is also supporting medical staff in the United States and the United Kingdom by sending 1,000 shirts to hospitals in each country.